Strategy
Where growth will come from, and a clear plan to get there.
- A growth strategy everyone can follow
- Priorities, roles and implementation
- New logos, key account and cross-sell strategy
Growth & scalability consulting
You’ve built the demand. Now build the business to meet it.
I help founders and growing businesses turn demand into sustainable growth through clear commercial strategy, practical systems and stronger leadership. Drawing on 12 years of commercial experience, I work alongside you to build a business that can grow beyond your individual capacity.
Let’s make it LYT work.
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In the numbers
Proof, not promises.
12+
Years in the commercial trenches, winning key accounts
R80m+
Enterprise portfolio stewarded
R50m+
In agreements negotiated
The approach
Growth is a good problem to have, but
Strategy is only the starting point. I align people, processes and systems, then bring the leadership and commercial firepower to turn ambition into measurable growth.
How I work
Strategy.
Systems.
Presence.
Every engagement combines all three. One method, shaped around your business and where you want to take it.
Start a conversationSystems
The people, processes, pipeline and CRM that make growth sustainable.
- Team structure and a clear hiring plan
- Lead, pipeline and CRM design that reflects how you really sell
- A sales process and a 90–180 day performance ramp
Presence
How founders, leaders and teams present in every pitch, negotiation and relationship.
- Built into every engagement never sold separately
- Pitches, negotiations and client relationships
- Informed by specialist expertise in image, presence and professional positioning
Who I help
Three stages of growth, one method.
Choose your stage
For founders ready for the next level
The demand is greater than one person can carry.
You built the business, established the client base and earned its reputation. But growth brings complexity, and what got you here won’t necessarily get you where you want to go.
- Clients are waiting, and there’s no one to hand the work to.
- Leads arrive, then go cold because no one owns the follow-up.
- Operations that only run because you’re holding them together.
- Hiring, premises and overheads: every decision feels urgent, and none feels clear.
- Every new client adds to your workload, not to your business.
I help you build the structure and strategy to take your business to its next level.
For small and mid-sized businesses
A business that scales with confidence.
Your team is in place and the business is growing. I help you build what comes next, with a team that grows in capability as well as size.
- The right team structure
- A clear hiring plan
- Lead and pipeline management that works
- A growth strategy everyone can follow
For enterprise
High-value accounts, complex negotiations.
For established organisations with long sales cycles, drawing on twelve years of managing some of South Africa’s most demanding client portfolios.
- Key account strategy
- Pipeline and CRM optimisation
- Hands-on negotiation support
Presence built in
How you show up shapes what you’re able to negotiate.
As a certified image consultant, I look at something most commercial advisors don’t: how you, your leaders and your team present. It isn’t an add-on. It’s part of every engagement.
In every pitch, negotiation and client relationship.
How we work together
From first conversation to lasting structure.
Engagements are shaped around your business: a focused diagnostic, a 90–180 day build, or ongoing support.
Where your business is, and where you want it to go.
A close look at your team, pipeline, processes and workload.
Priorities, roles, systems and implementation.
Delivered collaboratively, hands-on and alongside your team, from strategy through to execution.
Ongoing guidance to sustain growth and momentum.
About
I’m Lutfiyya Yacoob, founder of LYT Work.
With over a decade in enterprise sales and business development, I bring a strategic, commercially grounded approach to building businesses, developing high-value relationships and unlocking growth. My experience spans clients from sole proprietors to enterprise accounts exceeding R50 million, engaging stakeholders through to C-suite and consistently delivering against ambitious targets.
My leadership approach combines commercial rigour with a strong understanding of people. I build engaged, high-performing teams at pace. I understand how executive presence, credibility and influence shape stakeholder engagement and commercial negotiations, and I build that into the strategy from the start.
Global Key Account Manager
A global information company
Executive Head of Sales
A national payments company
Certified image consultant
Presence in every engagement
Access to senior commercial expertise, with the flexibility to suit your business.
Clients and partners
Partnered with
The businesses and specialists I work alongside.
Request a conversation
Let’s make it LYT work.
Every engagement is shaped around your business and where you want to take it. Tell me where things stand, and we’ll find a time to talk.
LinkedIn
Lutfiyya Yacoob
Thank you for your enquiry.
I’ll respond within 24 hours to arrange our introductory conversation.